spring 2026 season application deadline is march 11, 2026Your private, practical boardroom that dives into the most critical topics for scaling healthcare leaders to make more informed decisions
Deep-dive discussions based on decision-making
The Boardroom is a working room for the commercial expansion decisions facing executives evaluating the opportunity of entering and scaling their company in the US.
Weekly sessions
From applied deep dives and anonymized case studies to live peer discussions, sessions are based on making the tough calls easier.
Ongoing insight
Access to the full Spring season of Current Affairs meetings to make sense of what’s happening in the US
Featured sessions with both sales and hospital procurement leaders
Candid sparring
One private 1:1 session with the VAL team
Choose all or some
Strong in one area but need to focus elsewhere? Take what you want a la carte.
Why do you need to apply? We don’t accept competitors in the same season. We also want to ensure you’re in the stage where you get the most from the discussions and resources.
Context
Seasonal
Critical
Real-World
As you need
From the do-ers
Context for how sales and partnerships actually work. We tackle a single topic each week, combining up-to-date information, case studies, and practical discussion on best practices, hidden landmines, and what’s working.
Boardrooms run in seasons—and you can attend only what matters to you. Topics are chosen based on operator experience and current real-world needs. You can attend every session, only the ones you want to go deeper on, or even buy a drop-in pass for one or two sessions. Take what you need so you can keep moving.
Getting into what’s messy, uncomfortable, and critical. You’ll get mental models of how the US systems behave in reality so you can navigate revenue timing, where stated rules diverge from lived reality, how decisions actually get made inside hospital systems, and how risk is perceived post-COVID and under the current 2026 pressures.
Live sense-making with peers and candid experience from the trenches. Experience beats book knowledge any day, so Boardroom sessions are designed for action: what’s changed, what it means operationally, what to do differently now, and how to think about (abstract, convoluted) policies.
Weekly sessions at 14:30 CET / 15:30 CET. Topics are chosen based on operator experience and current real-world needs. You can attend every session, only the ones you want to go deeper on, or even buy a drop-in pass for one or two sessions.
Joining the Boardroom is easy
Have you checked if you are eligible for a discount through one of our partners? Drop us an email and we can see if you’re eligible for up to 50% off.
Spring 2026 Season
Full access to all six sessions
Two special featured sessions
Full access to entire Spring 2026 Current Affairs meetings
One private 1:1 session with the VAL team
$2,500 / €2,100Drop-in Tickets
Choose any one session:
$350 / €294Choose any two sessions:
$600 / €504session 1march 18session 2march 25special featuremarch 26session 3march 18session 4april 1session 5april 8special featureapril 9session 6april 15Next season: March 18, 2026
spring 2026 application deadline is march 11Sessions are based on topics that cause the most friction, are critical decision points, and are not truly learnable from a blog post.
Generating revenue before getting reimbursement, targeting value-based programs, and translating cost and clinical outcomes
How Value Analysis Committees weigh clinical evidence, economics, and adoption feasibility—and objection handling
Fireside chat with active commercial leaders on building early revenue, sales, and what systems look for right now
Revenue waterfalls—payment mechanisms and timing, who bears costs vs who benefits, and assumptions to validate before hiring
Pilot-to-paid engineering—designing pilots to convert, aligning success metrics with procurement, and data collection planning that will allow you to scale from one system to another with less friction
Fireside chat with active hospital procurement leaders on how service lines think about new technologies
Pricing—profit margins and mixes, discount governance, how to calculate what’s competitive (and how to establish real TAM/SAM/SOM by segment)
Working with strategic partners—identifying actual value; contracting and risk allocation; and weighing types of partnerships
main boardroom sessions are held virtually 13:30 - 15:00 cet / 14:30 - 16:00 eet. special features start at 14:00 cet / 15:00 eet.Built for scaling teams ready for real world commercialization in the US
Best fit if you are:
A healthtech/medtech/clinical software company with real product traction in your home market or TRL 7+
Exploring or executing US entry in the next 6–18 months
Tired of vague GTM advice
Willing to do the unglamorous work: positioning, evidence, workflows, buyers, contracting
Not ideal if you are:
Pre-product, pre-problem clarity
Looking for introductions without readiness work
Needing comprehensive support around fundamentals of healthcare (check out the Healthcare 101 course instead)
Includes one direct 1:1 session
On-the-ground signal
Objectively decide if the US is your next market and get the information to make more resilient, quantified decisions
More meaningful interpretation > more information
Sustainable frequency without suspending your daily schedule
Designed to help you sequence commercialization, not just acceleration for acceleration’s sake
Permission to focus and ask brutally
Real-time sense-making
Practical confidence under uncertainty and change to seize emerging opportunities
Full access to Current Affairs meetings
